Marketing Matters.

This was a statement from a very good friend of mine at dinner this evening.  It was said in the context of business, but as I thought about it, it applies to a lot of things , including one’s personal life.

So its been years since I’ve dated, and now that I’m almost 40, I will begin dating as an ‘older person’… this line struck very close to home.

Dating at 40 is not easy.  Men that are available are either married or just out of marriages and interested in just getting out there and/or dating younger women. I think its just a phase (as I explained to my friend), but it is what it is.  My opinion is that eventually these men will come to and realize that what they really want is a partner; someone that cares about them, that they care about, that the feeling is mutual, and the sex is great.   He agreed.  It is sometimes this simple.

The point my friend was making is that no matter what, “Marketing Matters”; so the way you present yourself is key.  His first recommendation was that I NOT wear the pants I had on as they are not flattering…    I don’t often look at what I put on, I just throw it on..  and the pants I threw on were my Trade Show pants (those of you in the software business knows what this means).   His point was that no matter whatever you are doing – from building/selling a company to grocery shopping,  that the way you market and present yourself matters.

I had not thought about it this way, but right now his advice is ringing true – if you want to draw something/someone into your life, well then, dress the part!!  So, I need new pants (and this is NOT the first time I’ve heard this… I was told this very same thing by someone else while in a different pair of pants).. and I need to walk a bit taller, exude confidence, and just be myself, and get some new pants.

Again, its about putting myself out there, and putting myself out there in the right pants.  😉  Kidding of course.   I do get the message and I thank my dear friend for making it.   I consider myself enlightened.

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